Sunday, May 20, 2007

In Class Material: Advertising Programs

We had a very interesting the other week in regards to advertising programs and search engine optimization. As it turns out, affiliate programs help with search engine optimization due to the created inbound links. Examples of such affiliate programs is adwords or amazon's affiliate program. Also interesting to note is that affiliate programs are word-of-mouth advertising platforms that have an economic incentive. Those who use it, get paid on a cost per action business model. The general question then arises, what can you do to enhance your search engine optimization?

1. As a business, you need to know what are your relevant keywords?
2. Wibsites will be multiple pages, so match EACH page and optimative it four a couple keywords
3. Title tags: put keywords in the title tags
4. Use appropriate body text.
5. Add keywords in the metatags.
6. Have a lot of inbound links.
7. Anchor text of inbound links.

There you have it, go get em' tiger.

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